From unemployment to $ 4.6 billion business company, Brendan "PlayerUnknown" Greene has become the idol of the video game industry. With more than 13 million sales and a gigantic stack of broken records, nothing seems to stop the success of PlayersUnknown’s Battlegrounds. How did a man, with no particular skills or experience in the field, manage to conquer the codes of the shooting game and launch the fashion for survival games?
The Story Behind PUBG
The success of PlayerUnknown's Battlegrounds is inextricably linked to the story of its creator, Brendan "PlayerUnknown" Greene. He is a man with a chaotic career who left to live in Brazil and returned to his family home after the divorce. In Kildare, Brendan Greene lives off welfare and develops modes for Arma II and Arma III.
He became a consultant on H1Z1 before being contacted by Bluehole to develop his own game, which he called PlayerUnknown's Battlegrounds. Without skills or experience in the field, the former photographer and freelance web designer produced one of the biggest hits in recent years. This inexperience is probably his greatest strength.
The Success Behind PUBG
The success of PlayerUnknown's Battlegrounds is something that no early-access game has ever managed to achieve. In a short period, the game was the most popular title on Steam ahead of the enormous eSport Dota 2. Millions of players have joined this phenomenon of the royal battle. The game shows no signs of slowing down, as the sales continue to grow every day.
The self-taught Irish developer Brendan "PlayerUnknown" Greene, has worked on almost all of PUBG's significant competitors. He has put all that experience into the game. Last year, he teamed up with publisher Bluehole, and he hasn't stopped since.
Given the success of the game from its launch, the team had to expand to meet the players' demands and needs, who have high expectations of the development team. With peaks of almost a million players connected simultaneously, the team had to work hard to ensure that everything remains stable and works as planned.
Battle Royale, the Art of Survival
The numbers speak for themselves. Twenty-two million copies of PlayerUnknown's Battlegrounds sold. In just a few months, the 'Battle Royale' mode has turned the video game landscape upside down. All thanks to a simple concept, inspired by the 1999 novel of the same name, and developed into a video game by a creative developer with a brilliant and unusual background, Brendan "PlayerUnknown" Greene.
Gameplay Style
In PUBG, you don't come back to life after being shot at by someone. You hold on to life as if it were your own. The story is unique every time. As soon as you start the game, you get a different experience, and that's the key. PlayerUnknown's Battlegrounds offer so much freedom in a world that remains, after all, close to reality. This kind of game opens up so many possibilities. It unleashes a flood of ideas and frees the imagination.
Final Thoughts
Greene has many plans for his game in the upcoming months. His team is partnering with ESL to move things forward on the eSport front. He continues to work with Microsoft on the Xbox port. It feels like Greene and Bluehole are doing everything they can to make PUBG the most outstanding game ever on Steam.
