From
unemployment to $ 4.6 billion business company, Brendan "PlayerUnknown"
Greene has become the idol of the video game industry. With more than 13
million sales and a gigantic stack of broken records, nothing seems to stop the
success of PlayersUnknown’s Battlegrounds. How did a man, with no particular
skills or experience in the field, manage to conquer the codes of the shooting
game and launch the fashion for survival games?
The Story Behind
PUBG
The success
of PlayerUnknown's Battlegrounds is inextricably linked to the story of its
creator, Brendan "PlayerUnknown" Greene. He is a man with a chaotic
career who left to live in Brazil and returned to his family home after the
divorce. In Kildare, Brendan Greene lives off welfare and develops modes for
Arma II and Arma III.
He became a
consultant on H1Z1 before being contacted by Bluehole to develop his own game,
which he called PlayerUnknown's Battlegrounds. Without skills or experience in
the field, the former photographer and freelance web designer produced one of
the biggest hits in recent years. This inexperience is probably his greatest
strength.
The Success Behind
PUBG
The success
of PlayerUnknown's Battlegrounds is something that no early-access game has
ever managed to achieve. In a short period, the game was the most popular title
on Steam ahead of the enormous eSport Dota 2. Millions of players have joined
this phenomenon of the royal battle. The game shows no signs of slowing down,
as the sales continue to grow every day.
The
self-taught Irish developer Brendan "PlayerUnknown" Greene, has
worked on almost all of PUBG's significant competitors. He has put all that
experience into the game. Last year, he teamed up with publisher Bluehole, and
he hasn't stopped since.
Given the
success of the game from its launch, the team had to expand to meet the
players' demands and needs, who have high expectations of the development team.
With peaks of almost a million players connected simultaneously, the team had
to work hard to ensure that everything remains stable and works as planned.
Battle Royale, the
Art of Survival
The numbers
speak for themselves. Twenty-two million copies of PlayerUnknown's
Battlegrounds sold. In just a few months, the 'Battle Royale' mode has turned
the video game landscape upside down. All thanks to a simple concept, inspired
by the 1999 novel of the same name, and developed into a video game by a
creative developer with a brilliant and unusual background, Brendan
"PlayerUnknown" Greene.
Gameplay Style
In PUBG,
you don't come back to life after being shot at by someone. You hold on to life
as if it were your own. The story is unique every time. As soon as you start
the game, you get a different experience, and that's the key. PlayerUnknown's
Battlegrounds offer so much freedom in a world that remains, after all, close
to reality. This kind of game opens up so many possibilities. It unleashes a
flood of ideas and frees the imagination.
Final Thoughts
Greene has
many plans for his game in the upcoming months. His team is partnering with ESL
to move things forward on the eSport front. He continues to work with Microsoft
on the Xbox port. It feels like Greene and Bluehole are doing everything they
can to make PUBG the most outstanding game ever on Steam.
